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The Tea on Gen Z: What the Media+Tech Industry Needs to Know About these 67 Million Digital Natives
Gen Z is the first generation to have grown up entirely in the digital age, coming of age in the era of smartphones, social media, user-generated video, and streaming. With YouTube, eSports, TikTok, and more playing large roles in their lives, how does Gen Z relate to and consume video and entertainment content? Are they really “mobile-first”? And, in today’s heightened sociopolitical climate, what role does Gen Z believe brands should play, and what are the issues they are most passionate about? Stephanie Wong, Horowitz’s Director of Insights and Strategy, will share Horowitz’s latest insights on how this racially diverse and politically aware generation of digital natives, now on the cusp of adulthood, are engaging with long- and short-form video content, media, culture, brands, and what all of it means for the cable industry.

Presented by: Stephanie Wong, Director of Insights & Strategy, Horowitz Research 
With a background in psychology and digital media, Stephanie has an insatiable curiosity to understand the “whys” behind consumer behavior. A technology enthusiast, TV and movie junkie, and strategic thinker, Stephanie is always looking to understand how technology, media, and cultural developments intersect and what the implications are for all players in the media industry. At Horowitz, Stephanie spearheads the firm’s media industry syndicated research program, tracking pay TV subscription and usage, viewing behaviors, attitudes towards diversity, technology adoption, and more. Stephanie also delivers insights for top media brands on the changing media landscape, app ideation and development, customer service and customer experience, branding, Her thought-leadership has appeared in many industry trades, including Multichannel News, The Financial Manager, Cablefax, and eMarketer.

Cost: Free for members, $30 for non-members

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